Here’s a quick roundup of stories you may have missed today and over the weekend. 2014 Tonys Win at Directors Guild Awards The 2014 Tony Awards picked up its own trophy this weekend! Glenn Weiss and the directing team of the 68th Annual Tony Awards have been honored with a Directors Guild Award in the category of Outstanding Directorial Achievement in Variety/Talk/News/Sports-Specials. Congrats to all. First Trailer of Bloodline, Starring Norbert Leo Butz We’ve been waiting for this! Check out below the first trailer of new Netflix thriller series Bloodline. The show’s stars include Broadway faves Norbert Leo Butz, Kyle Chandler, Ben Mendelsohn, Linda Cardellini and Sissy Spacek. We can’t wait to begin binge-watching on March 20! Michael Gambon Retires From the Stage Dumbeldore is apparating stage left—theatrical legend Sir Michael Gambon has had to retire from treading the boards. The Harry Potter star revealed to The Sunday Times that he was having issues remembering his lines. “It’s a horrible thing to admit, but I can’t do it. It breaks my heart. It’s when the script’s in front of me and it takes forever to learn. It’s frightening.” Aged 74, he has won three Oliviers and appeared on Broadway in the 1996 production of Skylight. Although the news is incredibly sad, we can take heart from the fact that Gambon won’t be disappearing from our screens. Indeed, his latest performance in another of J.K. Rowling’s works, The Casual Vacancy, will air on HBO in April. View Comments Simon Shepherd & More Tapped for Hay Fever Summer fun if you’re in London. Simon Shepherd (Peak Practice), Michael Simkins (Yes, Prime Minister) and Sara Stewart (Enron) will join the previously reported Felicity Kendal in the upcoming West End production of Hay Fever. Directed by Lindsay Posner, the show will play a limited run April 29 through August 1 at the Duke of York’s Theatre. Sienna Miller Chats Cabaret Something tells us that Sienna Miller is going to be perfectly marvelous in her return to Broadway! For as she explains to David Letterman in the most adorable way during a recent appearance on The Late Show, she was “born for Cabaret.” Check out the interview below and then the American Sniper star (and her Elphaba fingernails) at Studio 54 from February 17.
You know how important it is to win over to the Millennial demographic, and you’ve been focusing your efforts on that group for a while now. Currently between the ages of 19 and 36, Millennials (also known as Gen Y) spend around 82% of their income, according to Nielsen data. As they enter their prime earning and borrowing years, they’re poised to dominate the market.But they’re no longer the new kids on the block. Now that you’ve figured out how to communicate with Millennials (while continuing to engage Gen X and the Boomers), get ready to take on another challenge: there’s a new generation on the rise.They don’t have an official name yet, but this young generation’s financial activity already ranges from piggy banks (probably virtual ones) to checking accounts.So who is this new generation?According to McCrindle Research Center, they were born between the years 1995-2009.There are approximately 23 million of them in America.They’ve never known a world without the Internet.They speak emoji.Online research and online interaction are a way of life of them.By 2020, they’ll account for 40% of all consumers.They’ll pay for technology, but not for things they can get online for free.Meet iGeneration. Or Generation Z. Or Gen Tech, Gen Wii, Net Gen, Digital Natives, Socratics, Gen Next, Post Gen, Plurals… All of these prospective names came from a recent USA Today poll on what the post-millennial generation should be called, but so far nothing has truly stuck. For now, we’ll call them iGen.Here are some tips for communicating with these up-and-coming prospective members:Personalize everything. (And we mean everything.) iGen wants brands to recognize them. They don’t want emails that say “Dear Customer” or “Valued Customer.” They’re used to their data being collected and they expect to be addressed by name. iGen is the first generation that has grown up with social media and they expect brands and companies to be social media savvy.Speaking of social media, iGen relies heavily on social media for research. Millennials and Gen X look at social media as a way to connect with friends. iGen sees social media as a way to receive information. A study by the Harvard Business Review (HBR) found that when researching colleges, 60% of iGen stated that they felt comfortable contacting schools through social media. 48% of those surveyed by HBR said that Facebook is their primary platform for social media and research. Almost 50% of iGens who participated in the 2014 Most Memorable New Product Launch survey turn to YouTube to learn about new products, compared to only 25% who read emails from brands.Give iGen a reason to love your brand. iGen is looking for simple yet sophisticated social media platforms. They constantly have a screen in front of them – in fact, multiple screens (and they’re rarely without a smartphone).And one of the surprising findings from the HBR study is that iGen loves content. This generation is intrigued by research and finding more things out. Look for ways to quench their thirst for knowledge and offer user experiences that are simple but powerful. For example, Instagram is updating their marketing platform to allow users to click on a photo and instantly buy that product.If you want an example of a brand that’s doing it well right now, watch this ad campaign from Dominos. Yes, you saw that right: you can order pizza by texting an emoji.iGeneration is here, now. They are graduating from high school and enrolling in college. They are working their first jobs and making their own money. Alternative methods of banking are more natural to them than traditional methods of banking. Now is the time to re-evaluate your member service practices and marketing efforts, because very soon this new generation will become a dominant purchasing power. 36SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Joel Richardson Joel is Millennial who keeps his finger on the pulse of what’s new and now, helping Third Degree’s clients stay ahead of the game. His background includes social … Web: www.thirddegreeadv.com Details
Mateusz Juroszek – Non-stop STS will expand amid industry disruptions August 12, 2020 Submit Share Polish wagering report highlights STS market dominance August 17, 2020 Related Articles Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 Super affiliate Better Collective is extending its presence in the regulated Polish market by picking up the assets of the popular Goal.pl Group, marking the eighth major acquisition achieved by the company in 2017.Better Collective says that this particular acquisition helps further its long term strategy of expanding its presence within regulated markets. The firm is particularly interested in boosting its reach in the Polish market, due to its growing economy and recent regulation of the sports betting market.Goal.pl was an attractive prospect thanks to its alignment with Better Collective’s core competencies relating to sports betting. Founded in 2002, the Goal.pl Group consists of over 15 domains that attract over a million visitors per month thanks to its engaging approach to sports content.Run by CEO and sports journalist Cezary Brzuzy, the Goal.pl group’s assets are all built around sports journalism and high quality sports content. Its biggest site, goal.pl with domains including PrimeraDivision.pl and seriea.pl, has become one of Poland’s biggest and most trusted sources for European football news. Another major site in the Goal.pl Group’s inventory includes wislakrakow.com, which is the biggest news site for fans of the top tier football team Wisła Krakow.As part of the deal, Brzuzy will remain on board with his editorial team to continue their journalism work, while working in close co-operation with Better Collective’s office in Copenhagen.He explained: “We have decided to sell our assets to Better Collective because we believe that together we will be able to further develop the websites belonging to Goal.pl Group. I am convinced that with the support of specialists working for Better Collective and their industry experience, our sites will become a more attractive place for both football fans and our business partners, including the legal bookmakers present on the Polish market.”Michal Kopec, Head of M&A at Better Collective, commented: “We are very excited to announce this acquisition. We see a lot of potential in the sports betting sector in Poland, and we are confident that with the 2018 World Cup around the corner, and new operators applying for Polish sport betting licences, we will be able to drive this business forward.“Goal.pl Group’s previous owner has done a great job in developing their network, and we are keen to add our own expertise to bring the sites to the next level. Plus, after making seven other acquisitions across Europe in 2017, I’m personally very happy to close out the year with a deal being reached in my home nation of Poland.”Kopec will be discussing the M&A environment at this year’s Betting on Football Conference, held at Stamford Bridge across 20-23 March. He will be part of a panel looking at investment in the gambling and affiliate industries. To find out more, click here. Share StumbleUpon