Your brand is not your logo

first_img 18SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr What you think about your brand doesn’t matter, it’s what your members think, marketing guru Scott Stratten, told credit union marketers at CUNA Marketing & Business Development Council Conference.Branding is not your logo. Branding is what you do every day, said Stratten, president of Un-marketing.“You’re branding constantly,” Stratten said during a rousing keynote on the last day of the conference in Anaheim, Calif.That means every interaction with a member in the branch, conversation at a community event, or fielding complaints.“There is never a neutral interaction with your credit union. It is either up or down,” Stratten said.Some key concepts from Stratten’s talk included: continue reading »last_img read more

International mentorship

first_imgAs credit unions throughout the world celebrate International Credit Union Day® on Oct. 18, the global spirit of the event reminds us that a common bond exists among financial cooperatives. No matter what country they are located in, they share a mission of helping their members and communities achieve financial health.In keeping with that spirit, Canadian credit unions from British Columbia to Ontario have lent a helping hand to their international counterparts by participating in the Women’s Mentorship Program. Launched in 2002, the program is run by the Co-operative Development Foundation of Canada.“CDF Canada’s Women’s Mentorship Program is an annual program that provides women credit union managers of overseas financial cooperatives with a unique opportunity for professional development,” says Benoit André, CDF Canada executive director. “It is also a mutual learning opportunity for Canadian and international co-operators.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Flag statements don’t dishonor the country

first_imgCategories: Letters to the Editor, OpinionFlag statements don’t dishonor the countryThe flag and anthem are more than symbols of patriotism and the military. The flag is a symbol of freedom for all citizens.And when some citizens feel the flag does not fly over them with the same resonance that it flies over others, then making that statement in the presence of the flag is what should be done.It doesn’t dishonor the flag or the military. Rather, it states that all citizens have an equal right to the same level of freedom, and no political son of a bee should defame the First Amendment. It’s for the First Amendment and other fundamental rights that our forefathers fought, sacrificed and died. To denigrate free speech is to dishonor the flag and the military. It’s to hurl insult at our heritage. The First Amendment is why these very words can be written and shared. Without freedom in our country, the flag is no more than colored cloth blowing in the wind. Now we see that some are more interested in stirring up conflict than they are in offering condolences to the grief-stricken families whose loved ones paid the ultimate price for our freedom. Shame. Humpty Trumpty sat on a wall.Humpty Trumpty was vindictive to all.All his advisers. And all of his men.Dreaded the moment he would tweet once again.Glenn WiteckiSchenectadyMore from The Daily Gazette:Motorcyclist injured in Thursday afternoon Schenectady crashSchenectady’s Lucas Rodriguez forging his own path in dance, theater, musicSchenectady NAACP calls for school layoff freeze, reinstatement of positionsSchenectady police reform sessions pivot to onlineFoss: Should main downtown branch of the Schenectady County Public Library reopen?last_img read more

‘Proper waste disposal abate city flooding

first_img It was noted by CDRRMO that most of the waste was plastic. The local government office again reminded the public to support the city’s flood control and mitigation program by seriously practicing proper solid waste segregation and disposal as mandated by RA 9003, or the Solid Waste Management Act of 2001. BACOLOD City – The local disaster office in this city urged the public to practice proper waste disposal to prevent trash from clogging the city’s drainage system and minimize flood risks. A total of eight manholes and drainage systems were checked. According to CDRRMO, they acted upon the request of concerned citizens. The Bacolod City Disaster Risk Reduction Management Office (CDRRMO) made this call after its flood control team collected at least 23 sacks of mixed garbage during a two-day declogging operation at the city’s Libertad Public Market. CDRRMO said it will continue conducting de-clogging operations around the city in order to reduce occurrences of flooding./PNlast_img read more

Beware of dangerous Jaguars, Hope warns

first_imgPORT OF SPAIN, Trinidad (CMC) — Newly appointed Trinidad and Tobago Red Force captain Kyle Hope says last weekend’s comprehensive win in the Regional four-day championship has lifted the confidence levels of his side but has warned them to beware of the dangerous Guyana Jaguars whom they clash with starting here today.Red Force trounced a hapless Windward Islands Volcanoes by 172 runs to break a run of poor form and haul themselves off the bottom of the standings into fourth spot.But Hope, who led Red Force for the first time last weekend, said he was under no illusions about the size of the task coming up against Jaguars.“The team is in high spirits after the win against the Windward Islands Volcanoes, but we understand that the Guyana Jaguars will be a completely different challenge,” the Barbadian pointed out.He added: “I am expecting another competitive game. Guyana are currently on a high and have been playing good cricket in the Four-Day format for quite some time.“However, a few of our guys have been coming into form with the bat and ball and once we execute on the field we will give ourselves the best chance of winning.”Not only did Hope make a winning start to his captaincy tenure but the victory also coincided with the right-hander’s maiden first class hundred.The innings – an unbeaten 105 in the second innings – helped Red Force set Volcanoes a massive 375 to win.Hope said the handsome victory spoke volumes about how the squad had embraced him as the new captain.“The team has been responding well to me being named skipper. I think the game against the Windward Islands is a good indication of the team’s response to my elevation as captain as well as the unity of our squad,” he noted.“Coming from the position we were in at the beginning of that game and to pull off such a victory speaks well for our dressing room.“After not having the best first half to the season, getting a win under our belt was a great confidence-booster. All praises must go to the team.”Two-time defending champions Jaguars, who trounced Jamaica Scorpions in Kingston, top the standings with 84.8 points with Scorpions second on 73 points.Barbados Pride’s win over Leeward Islands Hurricanes in Bridgetown left them third on 68 points with Red Force fourth on 53.6 points.last_img read more

Awoniyi Confident of Rio2016 Glory with Siasia

first_img“We won that competition because of coach Siasia and he made sure we forgot our problems and faced the task before us.“So I don’t think there is anything to fear at the Olympics since he is in charge. I can as well call him a magician,” he disclosed.The striker has been included in the team that will play in a four-nation tournament in South Korea later this month against the hosts, Denmark and Honduras, all teams that will play at the Olympics.“Right now I am working on how to get the South Korean visa for the four-nation tournament. I am sure we are not going there to make up the numbers because I heard that the teams playing in the tournament have also qualified for the Olympics,” he said.“It is going to be very tough but I am confident of our team. We won’t disappoint football loving Nigerians.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Nigeria Under-23 striker Taiwo Awoniyi believes the team is capable of impressive feats at the Olympic Games under the tutelage of coach Samson Siasia.The African U23 champions have been drawn in the same group with Sweden, Japan and Colombia at Rio 2016 but the FSV Frankfurt forward is confident that the coach would fashion out a victorious plan.“I am not sing-praising anybody, I am just being realistic. I have played under coach Siasia for some time now and he has this great quality of pushing players to do what such player never believed they can do in their life,” Awoniyi told Goal.“People won’t know what happened in Senegal where we not only qualified for the Olympics but also emerged African U23 Cup of Nations champions.last_img read more