Barnardo’s airs controversial ad in cinemas

Tagged with: Digital Barnardo’s airs controversial ad in cinemas  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Barnardo’s is expanding its use of the controversial ‘F**k off story’ ad by showing it in cinemas from this Friday (3 August).The ad is part of the wider ‘Believe in children’ campaign and features a young boy and a social worker. The boy tells the social worker that he told his parents, foster parents and social workers to f**k off, as well as Barnardo’s, but the ad makes the point that Barnardo’s didn’t desert him.The ad will be shown throughout August in Carlton Screen Advertising’s network as a ‘bleeped-out’ version before films with a 15 certificate, and uncensored for those rated 18. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The ad has already been used online, although viewers were asked to opt-in before watching it because of the swearing. The charity will also use a poster campaign featuring separate stills from the ad.The Advertising Standards Authority is currently investigating the campaign after receiving two complaints about a print ad.Barnardo’s is no stranger to controversy after having a complaint upheld by the ASA in 2003 over an ad that showed a cockroach crawling out of a baby’s mouth and another depicting a baby with a syringe in its mouth. Howard Lake | 2 August 2007 | News read more