New Head of Individual Supporter Engagement at Sightsavers

first_img Tagged with: Management Recruitment / people Howard Lake | 28 March 2011 | News  30 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. New Head of Individual Supporter Engagement at Sightsavers Beth Gardner, formerly a marketing professional for The Body Shop and Ambitious about Autism, has joined Sightsavers as the Head of Individual Supporter Engagement, a newly created position at the international development charity.In her new role she will lead the new Individual Supporter Engagement team to increase brand awareness for Sightsavers across the UK, as well as drive individual supporter engagement through new marketing campaigns.As part of her aim to investigate new ways for communicating with supporters, Gardner and her team have launched a three-month awareness and engagement campaign focusing on Sightsavers’ work to eradicate a potentially blinding eye infection called trachoma. This integrated campaign will incorporate both online and offline direct marketing, including a new direct response TV advertisement.Gardner said that it was a “particularly exciting time at Sightsavers” now that the charity has entered into a three-year partnership with Comic Relief, giving the charity an opportunity to build on the UK’s increased awareness of sight issues in the developing world.www.sightsavers.org AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img

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