MLB’s Minnesota Twins Announce 2018 “Prince Night,” New Year-Round Prince Merch Partnership

first_imgOn Friday, June 8th, Major League Baseball‘s Minnesota Twins will pay tribute to local hero Prince in a special theme night at Target Field in Minneapolis. In honor of the second annual Twins “Prince Night,” the first 10,000 fans to enter the stadium will receive their own inflatable purple “symbol” guitar modeled after the one used in Prince’s iconic Super Bowl halftime show in 2007. Immediately following the seventh inning stretch, fans in possession of the inflatable Prince guitar will remain standing and illuminate their guitars for a special moment in remembrance of Prince.In addition, as the Star Tribune reports, yesterday the team announced a partnership deal between Bravado, the company employed by Prince’s estate to handling licensing and branding and the Twins’ merchandise supplier, and Delaware North Sportservice to sell Prince-related merchandise year-round, including hats, shirts, and balls. This new co-branding deal is believed to be the first of its kind in the MLB. The new Prince/Twins gear will be available for sale exclusively at games at Target Field. As team CEO Dave St. Peter told the Star Tribune, “Along with our fans, we look forward to celebrating the legacy of a man who brought an international spotlight to our great city.”As part of the “Prince Night” festivities, the team is selling packages that include an exclusive purple Twins/Prince hat. According to Twins’ official “Theme Night” page on the MLB website, “This exclusive package includes your ticket to the game plus you will receive a co-themed Prince/Twins purple hat with ghost paisley print on front two panels. Fans must purchase the special Prince Theme Night package to receive the hat.” You can grab a Minnesota Twins Prince Night package here. Additional details on Prince Night will be released at a later date.Fans of Prince will no doubt have mixed feelings about this new brand partnership. The bond between the late musician and his home state was always strong, but anytime Prince’s memory has been commercialized since his passing, questions have been raised as to whether the Purple One would have approved if he was still around.Most recently, countless fans took issue with Justin Timberlake‘s grand, off-center gesture at the Super Bowl halftime show, which included a massive projection of the late artist on a white sail. Those detractors cited an old interview in which Prince condemned the very idea of playing with deceased artists as “demonic.” However Prince may have felt about this new merchandising partnership, it’s clear that the Twins and the city of Minneapolis have lots of love for Prince.[H/T JamBase]last_img

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