Your brand is not your logo

first_img 18SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr What you think about your brand doesn’t matter, it’s what your members think, marketing guru Scott Stratten, told credit union marketers at CUNA Marketing & Business Development Council Conference.Branding is not your logo. Branding is what you do every day, said Stratten, president of Un-marketing.“You’re branding constantly,” Stratten said during a rousing keynote on the last day of the conference in Anaheim, Calif.That means every interaction with a member in the branch, conversation at a community event, or fielding complaints.“There is never a neutral interaction with your credit union. It is either up or down,” Stratten said.Some key concepts from Stratten’s talk included: continue reading »last_img

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