Weather puts a dampener on ‘Tackling Muckish’ car challenge

first_imgThe Letterkenny Rugby Club have had to postpone their ‘Tackling Muckish’ fundraising challenge due to bad weather.The Senior Team had set out to build a rally car on one of Donegal’s highest mountains today, but the lack of visibility made it too dangerous to attempt the climb.Deciding that it’s better safe than sorry, the challenge was put on hold. The team have set the provisional date of 31st August to try again.The Tackling Muckish challenge will be no easy task for the group, as they will carry car parts up the mountain and assemble the car on top. The challenge will raise money for Pieta House and the rugby club and is kindly sponsored by McCafferty’s Bar Letterkenny.You can still support the fundraiser now by donating to the GoFundMe page or contacting members of the Letterkenny Rugby Club.Weather puts a dampener on ‘Tackling Muckish’ car challenge was last modified: August 10th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:LETTERKENNY RUGBY CLUBtackling muckishlast_img read more

USA Today Goes “Reefer Madness” on the Real-Time Web

first_imgThe Real-Time Web is a paradigm based on pushing information to users as soon as it’s available – instead of requiring that they or their software check a source periodically for updates. It’s being implemented in social networking, search, news and elsewhere – making those experiences more like Instant Messaging and facilitating unpredictable innovations. Early benefits include increased user engagement (“flow”) and decreased server loads, but these are early days. I think our definition is clearer and more useful; Swartz clearly doesn’t like the real-time web and arguably doesn’t understand what it is.Swartz’s article is peppered with quotes from people in the industry, but my favorite was this one:“It all can be distracting at times,” says Kevin Weatherman, 27, who is in business development for an Internet advertising start-up in Palo Alto, Calif. He uses at least six instant-messaging services — often at once.Weatherman works for a real-time ad network called PubMatic; the company must have been pleased when USA Today called to talk about the real-time web. They must have been displeased when they saw that Weatherman made the mistake of mentioning the devil’s spawn that is multi-network chat clients Adium or Trillian and that’s what the reporter grabbed hold of.Swartz concludes his article with a collection of rapid-fire links to various factoids about the negative consequences for society wrought by Facebook and text messaging. To be fair, not all of Swartz’s criticisms seem entirely off-base or irrelevant, but focusing only on how distracting these new flows of information are is taking the easy way out.In truth, or perhaps in addition to some of the semi-related fears Swartz brings up, the real-time web is making possible richer, more efficient communication between people and between computers. It’s an exciting foundation for innovation in almost every field you can think of.Remember though kids, when those Twitter search results get pushed to you automatically, you might think that the real-time web is fun and useful – but it’s actually the beginning of the end of the rest of your life.For a more accurate and useful discussion of this important trend, stay right here with ReadWriteWeb and join the conversation about how we can effectively utilize these new technologies. The article’s premise:The latest iteration of the Internet — deemed the “real-time Web” by some analysts, is exemplified by the obsessive use of PCs or cellphones for quick interactions and dips into the online information stream. This hyper-connectedness is fueled by the rise in social media and distinguished by quick, short communication and, increasingly, an absence of privacy. Tags:#Real-Time Web#web Jon Swartz wrote a long article in USA Today this morning about the phenomenon of the real-time web. The article blames “the real-time web” for declining test scores in school, anti-social addictions, short attention spans and texting-while-driving. Swartz smooshes YouTube, social networks, online banking, location-aware search and social media marketing all under the same umbrella of doom. We’d like to highlight Swartz’s work as our Real-Time Web Article of the Day because it’s a great example of the same old Fear of the Internet getting a new name. As a result, USA Today readers lose an opportunity to understand an important new wave of change and opportunity.The real-time web is of course far more coherent and less frightening than Swartz’s article. Isn’t the sun setting on the era when grown adults are afraid of Facebook and cell phones?We’re highlighting articles written off-site each day about the real-time web that we think are helpful in understanding this emerging trend, all leading up to what we believe is going to be a fabulous face-to-face event on the topic: the ReadWrite Real-Time Web Summit on October 15h in Mountain View, California. Miniscule attention spans and anti-social additions are not required – in fact we expect a great day of brainstorming, collaboration and networking. Early bird registration ends tonight. But enough about us, let’s talk about USA Today’s fear of the real-time web. Why Tech Companies Need Simpler Terms of Servic… marshall kirkpatrick Related Posts The Real-Time Web’s PotentialThree future, hyper-geeky, scenarios.From a conversation with Google’s Brett Slatkin, co-creator of the Pubsubhubbub protocolImmediate public release of financial data for SEC compliance3D spatial imaging using sensor networks with open, standardized data transferSocial networking as a decentralized communications protocol instead of on centralized corporate propertiesHere’s how we explained it in under 100 words: A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Apple: Time to Drop Anti-PC Sarcasm from TV Ads

first_imgA Web Developer’s New Best Friend is the AI Wai… guest author 1 Related Posts I always looked forward to seeing new “I’m a Mac – I’m a PC” ads on television. As a long-time Mac fan and a marketing pro, I really admired these spots. They were smart and edgy, yet friendly. They were fun. They differentiated Macs from PCs. From a marketing perspective, they were appropriate to Apple’s David fighting Microsoft’s Goliath. And they worked really well, perhaps better than any other mass-market technology product ads.Now I wince every time I see a new one, hoping its smug attitude and condescending tone doesn’t go too far.This guest post was written by Frank Cioffi.I also relished how Apple’s spots unhinged Microsoft, prompting the Goliath to produce its own, usually inept, TV ads that broke a major rule of marketing: never appear reactive to a smaller competitor. Microsoft’s PC ads and the flurry of Ballmer-isms that accompanied them, all on the heels of the Windows Vista catastrophe, actually seemed to reinforce Apple’s point.But what has worked for Apple over the last three years doesn’t seem to work as well now. Call it a psychographic observation, but the theme is getting tired, and the emotional impact of the ads has shifted. The superior, mocking tone of the ads sometimes goes too far, especially now as the new Windows 7 is being well received. Don’t get me wrong. I’m a born-and-raised New Yorker. I like sarcasm. But for me, edgy has gone over the edge in some of these ads.Do we Mac users tend to feel superior? Of course. We know we enjoy the world’s most elegant operating system. But when a Mac evangelist like me starts feeling mildly apologetic about these spots and empathizing with the PC guy, something is amiss.Does Apple’s research show that prospective Mac customers, their intended audience, still like these ads? I assume so. But perhaps Microsoft’s jab at Apple in its TV ads earlier this year (the one in which PC buyer Lauren says, “Maybe I’m not cool enough” to be a Mac person) was accurate, signaling that Apple’s approach borders on arrogance, especially as it gains ever greater market share.While Mac’s market share still pales in comparison to Windows, Apple is no longer a David. With its omnipresent retail stores, the iconic iPod and the runaway popularity of the iPhone, Apple is a real and perceived leader. It has a market cap of over $170 billion and more cash than Cisco or Microsoft. Its TV ads, its recent mishandling of App Store developer issues and criticism from prominent tech journalists show that the Apple perception machine is showing cracks. The company is starting to appear arrogant.To its credit, Apple’s iPhone television ads are clean and crisp, relaying useful features and the latest apps. And not all of the Mac-PC ads are disdainful. The recent one with actor Robert Loggia as PC’s coach is fun. But the spot portraying a top-of-the-line PC model as a semi-sleazy sales guy? That’s when I cringe. The new spots reacting to Windows 7? Not so bad, but they still rely too much on criticizing Microsoft. There’s a difference between conveying product superiority and having a superior attitude.For this Mac fan, these ads are past their peak. They were great fun for a while. But it’s time to shift the tone or move on. Certainly Apple’s creative teams can come up with a follow-up act that is informative, entertaining and edgy, without sounding smug. Otherwise, Apple runs the risk of (gasp!) emulating Microsoft.Guest author: Frank Cioffi is editor and publisher of Apple Investor News, the Apple-only news aggregator and part of the Tech Investor News network.. 8 Best WordPress Hosting Solutions on the Marketcenter_img Top Reasons to Go With Managed WordPress Hosting Tags:#Apple#web Why Tech Companies Need Simpler Terms of Servic…last_img read more

The Last Transition…or Not

first_imgReflections on Todd & Peggy Podcast #3By Karen Shirer, Associate Dean The audio recording below is the third part of a conversation with Todd, a lieutenant commander in the United States Navy Nurse Corps, and his wife Peggy, an elementary school teacher. Peggy and Todd generously shared some of their experiences as a military family, to help those of us serving military families have a better understanding of what they go through. Below the recording you’ll find a blog post reflecting on this part of Todd and Peggy’s story. This is part 3 – The Last Transition…or Not Audio Player/files/2016/03/MFLN-FT-Todd-and-Peggy-3-2.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume. Listen to Todd & Peggy Podcast #2 Listen to Todd & Peggy Podcast #1 The Last Transition … or Not“When one parent in a family serves in the military, the whole family serves. Military life requires great commitment and sacrifice not only for the service member but also the spouse, children and other family members.”The above thought occurred to me as I listened to podcast #3 where Todd and Peggy reflect back on their experiences as a couple and a family with children as he pursued his military career. Military service with its deployments, weekend trainings and other demands impact the whole family and not just the service member.In this podcast, Todd and Peggy discuss their next transition – retirement from the military. Their experience shows how important it is for couples to discuss not only the timing of this transition but also what it means for their relationship and their family.As a couple, Todd and Peggy agreed that he will retire from the military either in 5 years or if he is deployed again. They decided that as a family they did not want to go through the experience of another deployment.  However, both Todd and Peggy recognized that after retirement, the military will remain an important part of their everyday lives.Military service itself is not so difficult – military members train for it – but separation from family can be very difficult. It takes a toll on the children who tend to become more connected with the stay-at-home parent. Peggy talks about being a single parent during deployments and Todd described feeling that his relationship with his children at times was not as “tight” as Peggy’s.Long deployments also can negatively impact a couple’s marriage. Todd notes that many marriages do not survive the separations of military service. Couples not only need to spend time preparing for the financial aspects of deployment but also for the relational and emotional aspects.  Todd believes that the military could do more to prepare service members for these latter challenges.Todd and Peggy were the fortunate ones; the podcast interview shows that they weathered those difficult transitions and developed an even stronger marriage. However, significant numbers of military marriages do not survive.When asked to give one word to describe his military service, Todd said “service” to country and that he dedicated his life to the military. Peggy responded with the word “pride,” saying that she was proud of everything Todd has done. Despite the hardships, both Todd and Peggy were proud of his accomplishments and felt that the sacrifice was more than worth it.In your work with military members and their families, consider how you might help young service members who are just marrying and beginning their families to prepare for the impacts of military service. What steps can they take now to ensure that they are like Todd and Peggy as they approach retirement with pride and meaning?Karen Shirer is a member of the Military Families Learning Network Family Transitions Team and the Associate Dean with the University of Minnesota, Extension Center for Family Development. Karen is also the parent of two adult daughters, a grandmother, a spouse, and a cancer survivor.last_img read more